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Soft Skills for Leaders with Lisa Evans


May 3, 2021

Copywriting is an essential element of online marketing that’s worth the investment.

People often spend thousands of dollars having their website designed but don’t put enough attention into copywriting. Ignoring SEO on your website makes it much more difficult for your ideal clients to find you. 

In this episode, we chat with Liz Green on the importance of effective copywriting for your business. 

The words on your website do more than just fill up the space. By investing in the right copy for your online marketing, you can provide your audience with a much more insightful, relevant, and actionable experience.

Time Stamps:

  • Copywriting as an ideal career (5:25)
  • Ageism in the workplace (9:35)
  • The role of a copywriter (12:35)
  • Misconceptions of website copywriting (16:00)
  • Common mistakes of website copywriting (18:12)
  • Personal branding and copywriting (20:40)

Connect With Lisa Evans
speakingsavvy.com.au
Connect with me on Facebook and Instagram
Connect with me on LinkedIn

Connect With Liz Green
lizgreencopywriter.com 
Connect with Liz on LinkedIn
Connect with Liz on Instagram

For full show notes visit: Businesschatpodcast.com.au